简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
马修·比尔德/于尔根·毛雷尔/康勒斯·希尔/阿米莉亚·布摩/查莲妮·麦肯纳/约瑟夫·埃勒斯/露易斯·冯·芬克/杰西卡·德·古维/拉斐尔·冯·巴根/米丽亚姆·希耶/Simon Hatzl/奥列佛·斯托科斯基/罗伯特·雷纳格尔/哈拉尔德·温迪斯/露西·格里菲思/薇姬·尼古拉耶夫斯卡娅/弗洛里安·特辛梅斯特/菲利普·豪斯/Mi Hae Lee/维拉格·巴拉尼/安娜·库尔巴茨基//安妮-玛丽·瓦尔德克/阿尔玛·哈森/凯瑟琳·贝克/埃尔尼·曼戈尔德/托马斯·马拉斯/约翰内斯·克里施/西蒙·弗鲁威思/迈克尔·克兰茨/